Bill Schaefer Copywriter | Creative Director
French Toast Guy
Wendy's Canada
PR Stunt
We captured the curiosity of a nation with nothing more than eggs and bread. Oh, and a bell. Can't forget the bell.
Check out the case study.
Recognition
2023 Marketing Awards – Gold – OOH Transit Campaign
2023 Marketing Awards – Silver – Experiential
2023 Strategy Awards – Bronze – AOTY (Contributor)
2023 Strategy Awards – Bronze – Budget
2023 The One Show – Merit – Stunts & Activations
2023 The One Show – Shortlist – Influencer Marketing
2023 ADC – Merit – Transit
2023 WARC – Bronze – Instant Impact
2023 ADCC – Silver – Advertising Transit
2023 Epica – Silver – Restaurants, Bars, and Cafés
2023 AME NY – Gold – Guerilla
2024 Atomic Awards – Silver – ROI
2024 Clio Awards – Bronze – Creative Effectiveness
2024 Effies – Bronze – Challenger Brand Solution
2024 Effies – Silver – New Product/Service
2024 Shopper Innovation Awards – Silver – “Brand New!”
CCO: Josh Stein
Creative Directors: Bill Schaefer, Amy O'Neill
Copywriters: Elfreda Tetteth, Ethan Macdonald
Art Director: Menna Toeima
Grown With Love
Wendy's Canada
Social Campaign
It's not easy to get people to care about lettuce. So instead, we asked people to care for it.
Check out our case video and campaign launch video.
Recognition
Gold WARC Awards
2x Bronze ADCC
Bronze Effie
Shortlist OneShow
CCO: Josh Stein
Copywriter: Bill Schaefer
Art Director: Ihar Turtsou
The Strip-cident
Wendy's Canada
Product Innovation/Social Campaign
We combined something Gen-z loved with something we needed them to love.
Recognition
2024 Comm Arts – Winner – Digital Advertising Social Media
2024 Applied Arts – Winner – Digital Engagement Campaign
2024 AOY – Silver – Digital AOY Submission
2024 ADCC – Silver – Digital/Social Media
CCO: Josh Stein, Ian Mackenzie
Creative Directors: Bill Schaefer, Amy O'Neill
Copywriter: Meghan Burrow, Ethan Macdonald
Art Director: Melissa Anne Powell, Menna Toeima
"Hey Wendy"
Wendy's Canada
Product Innovation
We were briefed to launch the New Wendy's Mobile app. Instead we launched a phone.
Recognition
Silver ADCC
2x Bronze AME New York
Bronze WARC
Bronze Atomic
CCO: Josh Stein
Creative Directors: Bill Schaefer, Amy O'Neil
Art Director: Kyle Shields
Where's the bacon?
Wendy's Canada
Breakfast Launch
We paid tribute to one of the greatest ads of all time - to launch the greatest breakfast of all time.
Recognition
Silver - Shopper Innovation Awards
CCO: Josh Stein
Creative Directors: Bill Schaefer, Amy O'Neill
Copywriter: Jon Dick
Art Director: Olivia Hashka
