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Bill Schaefer Copywriter | Creative Director
That time we...
Sent salt to the Golden State Warriors during the NBA Championship.
Copywriter: Bill Schaefer
Art Director: Mike Lee
That time we...
Hijacked the new Xbox's hashtag
Copywriter: Bill Schaefer
Art Director: Ihar Turtsou
At the 2019 Game Awards Microsoft announced their new game console: The Xbox Series-X. Less than 24 hours later we had Wendy's launch their own version: The Dave's Series X.
Here are a few of the results:
Over 1 Million Twitter Impressions
Over 1.5 Million Earned Media Impressions
Became the top post in the Xbox subreddit.
#2 top post on Xbox’s own hashtag
Featured in IGN, Eurogamer and Windows Central, along with more mainstream non-gaming publications like Fox News, Thrillist, Canoe and the Toronto Sun.
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