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Bill Schaefer Copywriter | Creative Director
Suck it.
Perrigo Good Start
PR Campaign
A rallying cry for every parent that has faced criticism for formula feeding. Let the bottle do the talking. Because a nourished baby is what matters most.
CCO: Jordan Doucette
Creative Directors: Bill Schaefer, Pedro Izzo
Copywriters: Cassi Kaplan, Ethan Macdonald
Art Directors: Olivia Hashka, Tina Peng
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